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Crossing The Chasm

Marketing And Selling Technology Products To Mainstream Customers

by Geoffrey A. (President Of The Chasm Group In Palo Alto, California) Moore
language: english
Publisher: JOHN WILEY AND SONS LTD, August of 1998 ‧
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Crossing The Chasm

Marketing And Selling Technology Products To Mainstream Customers

by Geoffrey A. (President Of The Chasm Group In Palo Alto, California) Moore

Property Description
ISBN: 9781841120638
Publisher: JOHN WILEY AND SONS LTD
Release Date: August of 1998
Language: English
Dimensions: 152 x 229 x 12 mm
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781841120638