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Blockbusters
Why Big Hits €“ And Big Risks €“ Are The Future Of The Entertainment Business
language: english
Publisher:
Faber & Faber, January of 2014 ‧
see product details
SYNOPSIS
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780571309221 |
| Publisher: | Faber & Faber |
| Release Date: | January of 2014 |
| Language: | English |
| Dimensions: | 137 x 218 x 22 mm |
| Cover: | Softcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780571309221 |
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