Capa do artigo Creating The Viewer

Creating The Viewer

Market Research And The Evolving Media Ecosystem

by Justin Wyatt
Book eBook
language: english
Publisher: UNIVERSITY OF TEXAS PRESS, April of 2024 ‧
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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

Creating The Viewer

Market Research And The Evolving Media Ecosystem

by Justin Wyatt

Property Description
ISBN: 9781477329061
Publisher: UNIVERSITY OF TEXAS PRESS
Release Date: April of 2024
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 328
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781477329061

JUSTIN WYATT

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