High Concept

Movies And Marketing In Hollywood

by Justin Wyatt
language: english
Publisher: UNIVERSITY OF TEXAS PRESS, January of 1995 ‧
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Steven Spielberg once said, "I like ideas, especially movies ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." This study explores the development and dominance of the high concept movie within commercial Hollywood film-making since the late 1970s.

High Concept

Movies And Marketing In Hollywood

by Justin Wyatt

Property Description
ISBN: 9780292790919
Publisher: UNIVERSITY OF TEXAS PRESS
Release Date: January of 1995
Language: English
Cover: Softcover
Pages: 249
Format: Book
Collection: Texas Film And Media Studies Series
Categories: Books in English > Art > Cinema
Books in English > Others
EAN: 9780292790919

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