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Corporate Reputations, Branding And People Management

by Susan Hetrick e Graeme Martin
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2018 ‧
270,38€
189,27€
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Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

Corporate Reputations, Branding And People Management

by Susan Hetrick e Graeme Martin

Property Description
ISBN: 9781138407879
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2018
Language: English
Cover: Hardcover
Pages: 400
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781138407879