10% OFF

Corporate Communication And Integrated Marketing Communication

Audience Beyond Stakeholders In A Technological Age

by Christina L. Mcdowell Marinchak e Sarah M. Deiuliis
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, June of 2023 ‧
87,87€
10% OFF CARD
free shipping
Sell ​​your book
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

Corporate Communication And Integrated Marketing Communication

Audience Beyond Stakeholders In A Technological Age

by Christina L. Mcdowell Marinchak e Sarah M. Deiuliis

Property Description
ISBN: 9781498566827
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: June of 2023
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 118
Format: Book
Collection: Integrated Marketing Communication
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781498566827