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Consumer Informational Privacy
Current Knowledge And Research Directions
language: english
Publisher:
NOW PUBLISHERS INC, July of 2018 ‧
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SYNOPSIS
Uses current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behaviour. In doing so, the authors examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781680834420 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | July of 2018 |
| Language: | English |
| Dimensions: | 156 x 234 x 5 mm |
| Cover: | Softcover |
| Pages: | 86 |
| Format: | Book |
| Collection: | Foundations And Trends In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781680834420 |
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