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Consumer Behaviour And Analytics

by Andrew (Nottingham University Business School, Uk) Smith
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2023 ‧
216,30€
194,67€
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Consumer Behaviour And Analytics

by Andrew (Nottingham University Business School, Uk) Smith

Property Description
ISBN: 9781032388373
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2023
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 214
Format: Book
Collection: Mastering Business Analytics
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9781032388373