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Competition And Marketing Strategies In The Pharmaceutical Industry (Rle Marketing)

by Stuart St P Slatter
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2015 ‧
72,99€
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Competition And Marketing Strategies In The Pharmaceutical Industry (Rle Marketing)

by Stuart St P Slatter

Property Description
ISBN: 9781138971363
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2015
Language: English
Cover: Softcover
Pages: 152
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Others
EAN: 9781138971363