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Competition And Marketing Strategies In The Pharmaceutical Industry (Rle Marketing)

by Stuart St P Slatter
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
168,98€
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Competition And Marketing Strategies In The Pharmaceutical Industry (Rle Marketing)

by Stuart St P Slatter

Property Description
ISBN: 9781138793521
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 152
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138793521