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Brand Risk
Adding Risk Literacy To Brand Management
language: english
Publisher:
TAYLOR & FRANCIS LTD, June of 2024 ‧
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49,88€
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SYNOPSIS
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032837840 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | June of 2024 |
| Language: | English |
| Dimensions: | 174 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 222 |
| Format: | Book |
| Categories: |
Books in English
>
Art
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Other Arts
Books in English > Others |
| EAN: | 9781032837840 |
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Brand Risk10%TAYLOR & FRANCIS LTD209,54€ 10% CARDfree shipping
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C++ Template Metaprogramming10%PEARSON EDUCATION (US)60,12€ 10% CARDfree shipping