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Brand Risk

Adding Risk Literacy To Brand Management

by David Abrahams
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2024 ‧
55,42€
49,88€
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Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Brand Risk

Adding Risk Literacy To Brand Management

by David Abrahams

Property Description
ISBN: 9781032837840
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2024
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 222
Format: Book
Categories: Books in English > Art > Other Arts
Books in English > Others
EAN: 9781032837840