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Brand Risk

Adding Risk Literacy To Brand Management

by David Abrahams
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2008 ‧
209,54€
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Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.

Brand Risk

Adding Risk Literacy To Brand Management

by David Abrahams

Property Description
ISBN: 9780566087240
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2008
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780566087240