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Brand Risk
Adding Risk Literacy To Brand Management
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2008 ‧
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209,54€
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SYNOPSIS
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780566087240 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2008 |
| Language: | English |
| Dimensions: | 172 x 244 x 20 mm |
| Cover: | Hardcover |
| Pages: | 224 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780566087240 |
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Brand Risk10%TAYLOR & FRANCIS LTD49,88€
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