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Brand Management

Co-Creating Meaningful Brands

by Pinar Cankurtaran e Michael Beverland
language: english
Publisher: SAGE PUBLICATIONS LTD, March of 2024 ‧
74,34€
66,91€
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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Brand Management

Co-Creating Meaningful Brands

by Pinar Cankurtaran e Michael Beverland

Property Description
ISBN: 9781529616972
Publisher: SAGE PUBLICATIONS LTD
Release Date: March of 2024
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Softcover
Pages: 440
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529616972