Capa do artigo Brand Management

Brand Management

Co-Creating Meaningful Brands

by Michael Beverland
language: english
Publisher: SAGE PUBLICATIONS LTD, February of 2021 ‧
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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Brand Management

Co-Creating Meaningful Brands

by Michael Beverland

Property Description
ISBN: 9781529720129
Publisher: SAGE PUBLICATIONS LTD
Release Date: February of 2021
Language: English
Dimensions: 231 x 187 x 24 mm
Cover: Softcover
Pages: 432
Format: Book
Collection: Super Quick Skills
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529720129

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MICHAEL BEVERLAND

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