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Brand Activism

Advertising And The Ethics Of Visibility

by Marco Scalvini
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2024 ‧
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This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

Brand Activism

Advertising And The Ethics Of Visibility

by Marco Scalvini

Property Description
ISBN: 9780367616618
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2024
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 118
Format: Book
Collection: Routledge Critical Advertising Studies
Categories: Books in English > Art > Other Arts
Books in English > Others
EAN: 9780367616618

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