Capa do artigo B2b Customer Engagement Strategy
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B2b Customer Engagement Strategy eBook

An Introduction To Managing Customer Experience

by Daniel D. Prior
Book eBook
language: english
Publisher: Springer International Publishing, April of 2023 ‧
86,11€
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This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities â€" customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

B2b Customer Engagement Strategy

An Introduction To Managing Customer Experience

by Daniel D. Prior

Property Description
ISBN: 9783031234095
Publisher: Springer International Publishing
Release Date: April of 2023
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
EAN: 9783031234095
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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