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Anthropomorphism And Animism In Advertising
Persuasive Tactics And The Influence On Consumer Behavior
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2025 ‧
see product details
SYNOPSIS
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781041108849 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2025 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 158 |
| Format: | Book |
| Collection: | Routledge Studies In Marketing |
| Categories: |
Books in English
>
History
>
General History
Books in English > Social Sciences and Humanities > Communication and Journalism |
| EAN: | 9781041108849 |
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