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Anthropomorphism And Animism In Advertising eBook

Persuasive Tactics And The Influence On Consumer Behavior

by Malgorzata Karpinska-Krakowiak
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, October of 2025 ‧
60,94€
54,85€
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Ebook for ADE
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

Anthropomorphism And Animism In Advertising

Persuasive Tactics And The Influence On Consumer Behavior

by Malgorzata Karpinska-Krakowiak

Property Description
ISBN: 9781040452950
Publisher: TAYLOR & FRANCIS
Release Date: October of 2025
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Studies In Marketing
Categories: eBooks in English > History > General History
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781040452950
Acessibilidade: Ver características de acessibilidade indicadas pelo editor