10% OFF

Alternate Reality Games

Promotion And Participatory Culture

by Stephanie Janes
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2022 ‧
32,43€
10% OFF CARD
free shipping
Sell ​​your book
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Alternate Reality Games

Promotion And Participatory Culture

by Stephanie Janes

Property Description
ISBN: 9781032338125
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2022
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 144
Format: Book
Collection: Routledge Critical Advertising Studies
Categories: Books in English > History > General History
Books in English > Others
EAN: 9781032338125

BOOKS FROM THE SAME COLLECTION