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Alternate Reality Games

Promotion And Participatory Culture

by Stephanie Janes
language: english
Publisher: TAYLOR & FRANCIS INC, August of 2019 ‧
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Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Alternate Reality Games

Promotion And Participatory Culture

by Stephanie Janes

Property Description
ISBN: 9780815386803
Publisher: TAYLOR & FRANCIS INC
Release Date: August of 2019
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Hardcover
Pages: 134
Format: Book
Collection: Routledge Critical Advertising Studies
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780815386803

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