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Advertising
language: english
Publisher:
SAGE PUBLICATIONS INC, October of 2009 ‧
see product details
SYNOPSIS
Looks at advertising management, including creativity, agency-client relations, campaign planning and effectiveness, media planning and brand communications. This work also looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781412934299 |
| Publisher: | SAGE PUBLICATIONS INC |
| Release Date: | October of 2009 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 1312 |
| Format: | Book |
| Collection: | Sage Library In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Management > Advertising |
| EAN: | 9781412934299 |
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