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Marketing And Social Construction

Exploring The Rhetorics Of Managed Consumption

by Chris Hackley
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2007 ‧
66,23€
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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Marketing And Social Construction

Exploring The Rhetorics Of Managed Consumption

by Chris Hackley

Property Description
ISBN: 9780415439695
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2007
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 234
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
EAN: 9780415439695

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