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Advertising And The Mind Of The Consumer

What Works, What Doesn'T And Why

by Max Sutherland
language: english
Publisher: TAYLOR & FRANCIS, December of 2008 ‧
54,06€
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Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.

Advertising And The Mind Of The Consumer

What Works, What Doesn'T And Why

by Max Sutherland

Property Description
ISBN: 9781741755992
Publisher: TAYLOR & FRANCIS
Release Date: December of 2008
Language: English
Dimensions: 151 x 230 x 28 mm
Cover: Softcover
Pages: 378
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9781741755992

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