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How Cool Brands Stay Hot

Branding To Generations Y And Z

by Mattias Behrer e Joeri Van Den Bergh
language: english
Publisher: KOGAN PAGE LTD, April of 2016 ‧
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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

How Cool Brands Stay Hot

Branding To Generations Y And Z

by Mattias Behrer e Joeri Van Den Bergh

Property Description
ISBN: 9780749477172
Publisher: KOGAN PAGE LTD
Release Date: April of 2016
Language: English
Dimensions: 156 x 232 x 17 mm
Cover: Softcover
Pages: 312
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780749477172