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Advertising And The Mind Of The Consumer

What Works, What Doesn'T And Why

by Max Sutherland
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2021 ‧
209,54€
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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.

Advertising And The Mind Of The Consumer

What Works, What Doesn'T And Why

by Max Sutherland

Property Description
ISBN: 9780367717391
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 378
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780367717391