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Advertising Account Planning

Planning And Managing An Imc Campaign

by Donald Jugenheimer e Larry Kelley
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2014 ‧
94,62€
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Advertising Account Planning

Planning And Managing An Imc Campaign

by Donald Jugenheimer e Larry Kelley

Property Description
ISBN: 9780765640369
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2014
Language: English
Dimensions: 152 x 229 x 15 mm
Cover: Softcover
Pages: 262
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780765640369