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Ads, Fads And Consumer Culture
Advertising'S Impact On American Character And Society
language: english
Publisher:
ROWMAN & LITTLEFIELD, March of 2007 ‧
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SYNOPSIS
A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780742554436 |
| Publisher: | ROWMAN & LITTLEFIELD |
| Release Date: | March of 2007 |
| Language: | English |
| Dimensions: | 160 x 237 x 20 mm |
| Cover: | Hardcover |
| Pages: | 244 |
| Format: | Book |
| Collection: | The R&L Series In Mass Communication |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780742554436 |
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