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Why It Sells eBook

Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys

by Marcel Danesi
language: english
Publisher: Bloomsbury Publishing (USA), September of 2007 ‧
46,49€
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Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Why It Sells

Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys

by Marcel Danesi

Property Description
ISBN: 9781461647119
Publisher: Bloomsbury Publishing (USA)
Release Date: September of 2007
Language: English
Pages: 220
Format: eBook
File Format and Compatibility:
Collection: The R&L Series In Mass Communication
Categories: eBooks in English > Management > Advertising
EAN: 9781461647119
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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