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Why It Sells
Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys
Book
eBook
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, September of 2007 ‧
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52,71€
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SYNOPSIS
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780742555457 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | September of 2007 |
| Language: | English |
| Dimensions: | 154 x 231 x 14 mm |
| Cover: | Softcover |
| Pages: | 220 |
| Format: | Book |
| Collection: | The R&L Series In Mass Communication |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780742555457 |
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