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Why It Sells

Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys

by Marcel Danesi
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 2007 ‧
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Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Why It Sells

Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys

by Marcel Danesi

Property Description
ISBN: 9780742555457
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 2007
Language: English
Dimensions: 154 x 231 x 14 mm
Cover: Softcover
Pages: 220
Format: Book
Collection: The R&L Series In Mass Communication
Categories: Books in English > Management > Advertising
EAN: 9780742555457

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