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Using Qualitative Research In Advertising eBook

Strategies, Techniques, And Applications

by Eric Haley, Kim Bartel Sheehan, Margaret A. Morrison, Kim B. Sheehan, Eric E. Haley e Ronald E. Taylor
language: english
Publisher: SAGE PUBLICATIONS, October of 2011 ‧
91,43€
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Ebook for ADE
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

Using Qualitative Research In Advertising

Strategies, Techniques, And Applications

by Eric Haley, Kim Bartel Sheehan, Margaret A. Morrison, Kim B. Sheehan, Eric E. Haley e Ronald E. Taylor

Property Description
ISBN: 9781483342221
Publisher: SAGE PUBLICATIONS
Release Date: October of 2011
Language: English
Pages: 240
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781483342221
Acessibilidade: Ver características de acessibilidade indicadas pelo editor