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Readings In Advertising, Society, And Consumer Culture

by Roxanne Hovland, Eric E. Haley e Joyce M. Wolburg
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2007 ‧
317,69€
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Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

Readings In Advertising, Society, And Consumer Culture

by Roxanne Hovland, Eric E. Haley e Joyce M. Wolburg

Property Description
ISBN: 9780765615442
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2007
Language: English
Dimensions: 186 x 261 x 28 mm
Cover: Hardcover
Pages: 440
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780765615442