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Using Qualitative Research In Advertising

Strategies, Techniques, And Applications

by Ronald E. Taylor, Margaret A. Morrison, Eric E. Haley e Kim B. Sheehan
language: english
Publisher: SAGE PUBLICATIONS INC, December of 2011 ‧
168,98€
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The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

Using Qualitative Research In Advertising

Strategies, Techniques, And Applications

by Ronald E. Taylor, Margaret A. Morrison, Eric E. Haley e Kim B. Sheehan

Property Description
ISBN: 9781412987240
Publisher: SAGE PUBLICATIONS INC
Release Date: December of 2011
Language: English
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9781412987240