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Unpacking Creativity eBook
The Power Of Figurative Communication In Advertising
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, September of 2021 ‧
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34,44€
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Ebook for ADE
SYNOPSIS
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
DETeBook com proteção para wookreaderILS
| Property | Description |
|---|---|
| ISBN: | 9781108594523 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | September of 2021 |
| Language: | English |
| Format: | eBook |
| Categories: |
eBooks in English
>
Fiction
>
Linguistics and Philology
|
| EAN: | 9781108594523 |
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