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Unpacking Creativity eBook
The Power Of Figurative Communication In Advertising
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, September of 2021 ‧
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Ebook for ADE
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SYNOPSIS
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781108594523 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | September of 2021 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Fiction
>
Linguistics and Philology
|
| EAN: | 9781108594523 |
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