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Timeless Leadership Truths eBook

The Origins And Applications Of Business Strategy

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS, August of 2019 ‧
62,26€
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This book intends to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grass-roots engagements with customers, as well as the inevitable clashes with competitors.

Timeless Leadership Truths

The Origins And Applications Of Business Strategy

by Norton Paley

Property Description
ISBN: 9781000134728
Publisher: TAYLOR & FRANCIS
Release Date: August of 2019
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781000134728
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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BY THE AUTHOR