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Timeless Leadership Truths eBook

The Origins And Applications Of Business Strategy

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS, August of 2019 ‧
62,26€
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Ebook for ADE
This book intends to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grass-roots engagements with customers, as well as the inevitable clashes with competitors.

Timeless Leadership Truths

The Origins And Applications Of Business Strategy

by Norton Paley

Property Description
ISBN: 9781000124446
Publisher: TAYLOR & FRANCIS
Release Date: August of 2019
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781000124446

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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