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The The Making Of A Status Symbol eBook

A Business History Of Rolex

by Pierre-Yves Donze
Book eBook
language: english
Publisher: Manchester University Press, June of 2025 ‧
28,76€
25,88€
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This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

The The Making Of A Status Symbol

A Business History Of Rolex

by Pierre-Yves Donze

Property Description
ISBN: 9781526183255
Publisher: Manchester University Press
Release Date: June of 2025
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781526183255