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The Making Of A Status Symbol

A Business History Of Rolex

by Pierre-Yves (Professor Of Business History) Donze
Book eBook
language: english
Publisher: Manchester University Press, June of 2025 ‧
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This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

The Making Of A Status Symbol

A Business History Of Rolex

by Pierre-Yves (Professor Of Business History) Donze

Property Description
ISBN: 9781526188410
Publisher: Manchester University Press
Release Date: June of 2025
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Others
EAN: 9781526188410