Capa do artigo Systems Theory And Agile Brand Management
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Systems Theory And Agile Brand Management eBook

The Educative View Of Branding

by Jan Lies
language: english
Publisher: TAYLOR & FRANCIS, June of 2024 ‧
56,96€
51,26€
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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Systems Theory And Agile Brand Management

The Educative View Of Branding

by Jan Lies

Property Description
ISBN: 9781040049624
Publisher: TAYLOR & FRANCIS
Release Date: June of 2024
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Systems Thinking
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781040049624

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