10% OFF

Systems Theory And Agile Brand Management

The Educative View Of Branding

by Jan Lies
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2024 ‧
196,02€
176,42€
10% OFF
free shipping
Sell ​​your book
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Systems Theory And Agile Brand Management

The Educative View Of Branding

by Jan Lies

Property Description
ISBN: 9781032792163
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 232
Format: Book
Collection: Systems Thinking
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781032792163

BOOKS FROM THE SAME COLLECTION