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Strategic International Marketing eBook

An Advanced Perspective

by T C Melewar e Suraksha Gupta
language: english
Publisher: BLOOMSBURY PUBLISHING, September of 2017 ‧
89,42€
71,54€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Strategic International Marketing

An Advanced Perspective

by T C Melewar e Suraksha Gupta

Property Description
ISBN: 9780230356641
Publisher: BLOOMSBURY PUBLISHING
Release Date: September of 2017
Language: English
Pages: 336
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9780230356641