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Strategic International Marketing
An Advanced Perspective
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, December of 2011 ‧
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SYNOPSIS
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230580244 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | December of 2011 |
| Language: | English |
| Dimensions: | 188 x 247 x 35 mm |
| Cover: | Softcover |
| Pages: | 336 |
| Format: | Book |
| Collection: | Themes In Social Theory |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230580244 |
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