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Strategic Brand Management For Small Businesses eBook

Building, Growing, And Sustaining A Brand

by Walter Wymer
Book eBook
language: english
Publisher: Springer Nature Switzerland, May of 2025 ‧
131,84€
118,66€
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font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.

Strategic Brand Management For Small Businesses

Building, Growing, And Sustaining A Brand

by Walter Wymer

Property Description
ISBN: 9783031903830
Publisher: Springer Nature Switzerland
Release Date: May of 2025
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Classroom Companion: Business
Categories: eBooks in English > Management > Management and Organization
EAN: 9783031903830

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