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Strategic Brand Management For Small Businesses eBook
Building, Growing, And Sustaining A Brand
Book
eBook
language: english
Publisher:
Springer Nature Switzerland, May of 2025 ‧
see product details
118,66€
10% OFF
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Ebook for ADE
SYNOPSIS
font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031903830 |
| Publisher: | Springer Nature Switzerland |
| Release Date: | May of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Classroom Companion: Business |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9783031903830 |
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