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Nonprofit Marketing

Marketing Management For Charitable And Nongovernmental Organizations

by Walter Wymer, Roger Gomes e Patricia A. Knowles
language: english
Publisher: SAGE PUBLICATIONS INC, April of 2006 ‧
286,60€
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Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.

Nonprofit Marketing

Marketing Management For Charitable And Nongovernmental Organizations

by Walter Wymer, Roger Gomes e Patricia A. Knowles

Property Description
ISBN: 9781412909235
Publisher: SAGE PUBLICATIONS INC
Release Date: April of 2006
Language: English
Cover: Hardcover
Pages: 384
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781412909235