Capa do artigo Storytelling In Marketing And Brand Communications
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Storytelling In Marketing And Brand Communications eBook

by S M A Moin
language: english
Publisher: TAYLOR & FRANCIS, July of 2024 ‧
60,94€
54,85€
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Ebook for ADE
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

Storytelling In Marketing And Brand Communications

by S M A Moin

Property Description
ISBN: 9781040094525
Publisher: TAYLOR & FRANCIS
Release Date: July of 2024
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Studies In Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781040094525

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