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Services Marketing And Management eBook

by Audrey Gilmore
language: english
Publisher: SAGE PUBLICATIONS, May of 2003 ‧
66,25€
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Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

Services Marketing And Management

by Audrey Gilmore

Property Description
ISBN: 9781446228784
Publisher: SAGE PUBLICATIONS
Release Date: May of 2003
Language: English
Pages: 216
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Others
EAN: 9781446228784
Acessibilidade: Ver características de acessibilidade indicadas pelo editor