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Scaling The Tail: Managing Profitable Growth In Emerging Markets eBook
language: english
Publisher:
Palgrave Macmillan US, December of 2015 ‧
see product details
59,61€
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Ebook for ADE
SYNOPSIS
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137538598 |
| Publisher: | Palgrave Macmillan US |
| Release Date: | December of 2015 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Palgrave Business & Management Collection |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Social Sciences and Humanities > Sociology |
| EAN: | 9781137538598 |
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