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Scaling The Tail: Managing Profitable Growth In Emerging Markets

Managing Profitable Growth In Emerging Markets

by Gerardo R. Ungson, Andrew Cosgrove e Seung Ho Park
language: english
Publisher: Palgrave Macmillan, August of 2015 ‧
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97,33€
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Scaling The Tail: Managing Profitable Growth In Emerging Markets

Managing Profitable Growth In Emerging Markets

by Gerardo R. Ungson, Andrew Cosgrove e Seung Ho Park

Property Description
ISBN: 9781137543530
Publisher: Palgrave Macmillan
Release Date: August of 2015
Language: English
Dimensions: 141 x 222 x 20 mm
Cover: Hardcover
Pages: 163
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781137543530