Scaling The Tail: Managing Profitable Growth In Emerging Markets
Managing Profitable Growth In Emerging Markets
language: english
Publisher:
Palgrave Macmillan, August of 2015 ‧
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SYNOPSIS
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137543530 |
| Publisher: | Palgrave Macmillan |
| Release Date: | August of 2015 |
| Language: | English |
| Dimensions: | 141 x 222 x 20 mm |
| Cover: | Hardcover |
| Pages: | 163 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781137543530 |