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Reputation Management eBook
The Key To Successful Public Relations, Corporate Communication And Sustainable Organizations
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS, April of 2025 ‧
see product details
94,19€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040323755 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781040323755 |
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