Capa do artigo Reputation Management

Reputation Management

The Key To Successful Public Relations, Corporate Communication And Sustainable Organizations

by Helio Fred Garcia e John Doorley
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2025 ‧
106,79€
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

Reputation Management

The Key To Successful Public Relations, Corporate Communication And Sustainable Organizations

by Helio Fred Garcia e John Doorley

Property Description
ISBN: 9781032577982
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2025
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 410
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781032577982

HELIO FRED GARCIA

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JOHN DOORLEY

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