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Real Luxury eBook
How Luxury Brands Can Create Value For The Long Term
language: english
Publisher:
Palgrave Macmillan UK, August of 2014 ‧
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59,61€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137395573 |
| Publisher: | Palgrave Macmillan UK |
| Release Date: | August of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Palgrave Business & Management Collection |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781137395573 |
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